Just as an artist crafts their masterpiece,
The entrepreneur crafts their business model


What’s your story…

Karmen has interviewed many high-profile individuals and collectives ranging from artists, influencers, artists, musicians right through to CEOs, entrepreneurs and Creative Directors.

One thing all of these people have in common is their story. A brand needs to have a story.
Let us help you craft yours…


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another startup story



Are you an aspiring entrepreneur who dreams of starting your own business or are you already a seasoned entrepreneur and looking for inspiration and insight to improve your venture? Or maybe you’re a creative trying to monetize your passion? Inside The another startup story Mentorship, I work closely with the most driven creative entrepreneurs to reach their potential and goals in business, covering the key topics tailored to you.

  • Business Plan

  • Brand Identity and Creative Direction

  • Digital Marketing and Social Media Strategy

  • Personal Mindset and Leadership

  • Commercials: Revenue model, Rates, Pricing and Profit Driving

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How you know business coaching is for you…

“I don’t want to continue in my 9-5 anymore. I want to make my mark on the world but I need help with my idea.”

"I have an idea but I don't know where to start and I need help with my business model."

"I'm a freelancer or coach and I want to leverage my skills to attract and land high-paying clients."

"I have launched my start-up but need help with next steps to help grow my business. How do I find untapped income?"


About Karmen…

A former qualified Chartered Accountant, Karmen made the transition from Financial Controller of a global advertising agency to start her own venture. This experience has given her the unique blend of business acumen applied through a creative lens and the right balance of artistic and strategic thinking; both of which are cornerstones of any business.

With experience working in London and Singapore; Karmen has a unique knowledge of both Western and APAC markets. She has now developed a large network of entrepreneurs, creatives, artists, influencers and industry leaders. She has built a community of like-minded individuals through conversational interviews and event hosting; all of which allow her to connect the demand and supply of services within the start-up scene. She is the bridge between the two (often seen as separate) worlds of creativity and entrepreneurship.

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Startup Events

Our mission at another startup story is to bring together the resources and inspiration which help creative people startup and grow their own businesses. A cornerstone of that aim is to let people hear directly from leading creative Founders.



Applications for the exclusive another startup story Mentorship are now open!

Spaces are strictly limited. Apply here


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