Anup Sohanta is a writer, author and poet. His poetry brand “noopface” focuses on providing a safe space for women (and men) to feel honest and open about who they are and what they like. With strong elements of sensuality and self-improvement, Anup brought about a unique brand that has developed into a community of like-minded people. In 2017 noopface released his first book, "From the Universe's Lips to My Ears" a compilation of his quotes and poetry in a book that speaks to hearts and expands minds about love, romance, the universe and metaphysics.
As a freelance writer, he’s someone that specialises in content and bringing it to life in the marketing, business and health world. From content strategy to copywriting, Anup works with brands to refine their messaging.
Introduce yourself and tell us your business name?
My name’s Anup - pronounced Anoop. I go under the banner of my own name for freelance writing. However, my pen name is “noopface”.
Where did that name come from?
The name noopface came from my name shortened to just “noop”. From there, the name noopface was created around 2007, when I signed up to something and it just stuck with me.
Describe your business and your Instagram. It is poems and quotes which you write by yourself?
I write poems and quotes as part of my poetry brand. My Instagram is used as an extension of myself, the platform to share my poetry. My business is a freelance writing business, mainly focused in the B2B business and marketing niche. I also write on certain health topics, for example, I’ve been working on a lot of projects based around cannabis in 2019.
How would you describe them?
I started writing poetry around 2015/2016, as an outlet for the experiences that I had been through and wanted to share them. I talk about love, romance, and what seems to be a somewhat taboo subject - sex. I like to keep my work raw and real because that’s the closest thing to my heart.
Your writing seems to really appeal to women - why is that?
My writing provides women with a safe place to put their hearts. I focus on allowing women to be unafraid of their sexual beings and bringing healing to the parts of them that have been mistreated. The majority of my following has always been women but this year a lot of men have followed and that’s great - I’m showing men that it’s okay to be masculine but reveal your softer side too.
“It’s important to put your faith into other people that will teach you but most importantly to rely on yourself as a self-starter."
How do you think your writing helps people?
People can connect with my writing and it always surprises me. I don’t expect my own experiences to resonate with people but they do and I love that. I am trying to show people that they deserve more, from their life, from their lovers and from the human experience.
What makes you different from other writers and poets?
My writing is always about making a connection through my own experiences. I don’t negate pain but I don’t often write about it in a negative way. Once you put those thoughts out there and down into words, that pain festers and creates more pain. I understand why many writers turn those experiences into literature as a release but my writing is always about finding the rare gem in the sh*t.
How did you build up your following?
I never really promoted my Instagram and for a few years, I didn’t even put my own name on my work. My following has been built up through referrals when people repost my writing, share it with others or mention me. I just let my Instagram do my thing and consistently write and release content. The following slowly builds itself up.
You mentioned one time that a woman, despite being a fan, thought the swearing was forced. Tell us about profanity in your writing.
So, profanity and graphic sexual storytelling are genuine and authentic. Whether people are having those sexual experiences or yearn for them, they’re about as real as it gets to what people are doing or are hungry for. Sometimes the odd follower will insightfully make a remark that all I do is throw in a word and it sounds forced but if you picture all of my writing holistically it tells its own story and most of my writing doesn’t contain any swear words. Profanity is part of our day to day communication, even if we don’t always verbally express it.
Your quotes obviously spark a lot of emotion in people. Do you find pressure with posting and engagement?
I used to be caught up in engagement, I feel like a lot of people were and still are. Likes don’t bother me, it’s not an indication of whether I think a piece of writing is a success.
To me, successful writing is a poem or quote that can connect with someone and it improves them, their day or their situation. The same with feeling pressured to post content, I often repost a lot of past quotes because a lot of my followers haven’t seen them before, so they come back around in a cycle of what I feel is right for me to post.
Your emotional burdens are all hidden in your unconsciousness.
Where do you get your inspiration from?
My inspiration comes from several places and with the nature of my writing, it shows in most of it. The first is often a muse, a woman that’s impacted me and entered my life, helping me grow and change for the better.
The second kind of ties into the first but it’s my experiences, what I’ve been through and what I’m going through. For example, if I’ve been through some sh*t and I’m getting back on my feet, after having learned my lesson, I’ll write about that experience and hopefully, someone else can take from that experience too. My biggest interest is finding people fascinating, by putting my writing out there, it helps me to understand people on a deeper level.
What’s your story?
My origin story was that I’d gone through a breakup in 2010, then I started to do new things and have experiences which developed into reading more poetry and appreciating other aspects of life. From there, I started to post famous writer’s quotes as a means to share them with the world and help other people.
That developed into me embracing myself as a writer and finally opening up to the world and being brave enough to share what was inside of me. I wasn’t always so open with who I am and I never had a vehicle to express how I feel, Tumblr and Instagram opened that up in a lot of ways and helped me to connect with people of all types, which have shaped my experience as a human being.
After working a job that I couldn’t do any more.. because.. family, I decided to write full-time and create something of my own, my own sense of accomplishment and contentment.
”It’s important to put your faith into other people that will teach you but most importantly to rely on yourself as a self-starter.”
Congratulations on your book. Tell us more about From the Universe's Lips to My Ears.
As a reader, you'll discover relatable words about loving, being loved and how to grow as a person with kindness and compassion. Delving deep into metaphysics, the universe, and relationships. This book is for the soul that’s looking to raise their vibration with some love, some laughs, and grand adventure.
How long did it take you to write your book?
There were pieces of my book that were already written and a lot of fresh content that I’d written especially for it. It took me a few months to put it together and that was a lot of editing (mainly because I didn’t know what I was doing.) But, my curious nature always leads me down a path of learning more to be better.
For someone who wants to write a book one day, what was the process of you getting published? How did you find the publisher? Self-published?
Originally, I wanted to go down the route of a traditional publisher. After asking a few people and researching, it was going to be a tough route to take.
Not only was a poetry publisher quite tough to connect with but I didn’t want any censorship over who I am. I wanted the freedom to post whatever I wanted, whenever I wanted. Essentially, I wanted complete control over my poetry and personal brand, without any interference or say from a publisher who would try to shape my image.
How did you market the book?
I never really marketed the book, I worked on it in secret with only a handful of people knowing about it. Then it was kind of a surprise when it was released and I presented it to my following.
I still don’t market the book, it’s on my website and the platforms that I’m on but I let my content and word of mouth dictate whether someone should buy my book or not. If people like what I post, then they’ll want to read my book.
It takes a certain level of focus, resilience and character in each individual to want to make their mark on the world. What do you think taught you to be this way and what childhood influences have contributed to this?
My dad has always been a big influence on me. From a child, he gave us the tools to be interested in spirituality. He taught us a lot of things and also provided us with the curious nature to go off and work things out for ourselves.
Akin to my dad, there have been women that come into my life, partners that push me, encourage me and most importantly remind me that anything is attainable. It’s important to put your faith into other people that will teach you but most importantly to rely on yourself as a self-starter. I’m reminded that I’m a big fish in a small pond in most places and I have experiences that can help other people.
”Over the years I’ve tried to refine the mindset that things don’t happen to me but they happen for me.”
How has a failure, or apparent failure, set you up for later success?
Failure is a funny thing. When we’re in the midst of failure, it’s like the whole world is crashing down around us and the slightest inconvenience can piss us off. Then you get to the end of it and you’re like “oh, I’ve come out and that wasn’t the path for me”.
Every missed opportunity, unrequited love or something just flat-out not going the way I expected it to have led to a proverbial pot of gold, in some form or other. I don’t really see things as failures, I see them as lessons that you can either ignore or leverage to better your own being.
My favourite failure - I didn’t take big enough risks in my 20s. It’s less of a failure when I consider that I wasn’t as open-minded as I am now and I most likely didn’t have the capacity to do the things I wanted to like I can now. But, as someone that wants to have as many experiences as possible, that failure taught me that I should embrace my 30s and take as many risks as possible, appreciating everything that happens for me.
“Give like no one else, so you can live like no one else”.
In the last five years, what have you become better at saying no to? What new realizations and/or approaches helped?
In the past few years, I’ve gotten way better at avoiding people and focusing on what’s important to me.
That means putting my social life on the back burner because I want to build something. It’s okay to miss out on a couple of drinks (which is never just a couple of drinks) and it’s okay to prioritize yourself; mind body and soul.
I’m a writer, so I still struggle with procrastination but developing a vision that focuses on what really matters to me helps me to avoid pleasing people so I can nurture myself instead.
When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do?
It’s as simple as going to do something else. Whether it’s cooking, working out, having a glass of wine or doing something else in the creative field. Everything adds to your character and who you are.
When you divert your focus from what you’re trying to force, you’re still working on it in your subconscious, so you can let your conscious mind wander a bit and come back to it feeling refreshed. Another thing that I’ve found is that there are certain times that I work best. From early in the morning when I’m recharged to the afternoon is when my creativity is at its peak and then my peak comes back to me in the evening.
What are you most grateful for in your life?
I’m grateful for the people around me and the experiences that have shaped me. I can recognise that not everyone is not fortunate enough to have had those experiences (yet).
There was a turning point for me when I stopped letting life happen to me and wanted to hurl myself and who I am at the world. I’m grateful that my experiences have shaped a mindset to allow me to do that.
“My favourite failure is that…
I didn’t take big enough risks in my 20s.”
What does the definition of success mean to you?
I don’t want to be cheesy and say happiness (Gary V voice.) But success is a combination of being happy, content and also feeling that great sense of accomplishment. Whether it’s from building a life with a lover, building a business or helping people with their own experiences in life, they’re all successes to me.
If you had to gift one book to someone what would it be and why?
Barefoot Doctor's Handbook For The Urban Warrior: A spiritual survival guide. I read this book when I was around 15, it helped to shape my perspective on a lot of things. It’s simple, easy to digest and talks about metaphysics in a very digestible way.
For example, it talks about money as simply being chi, it’s energy that passes around the world and reinforces the notion of karma, giving chi out and it returns back in one form or another.
Where does spirituality play a factor in your work/life/career?
Connecting to my higher self goes beyond my physical being. However, as a resident of planet earth, I’m confined to the constraints of the human experience.
Spirituality isn’t just about meditating and believing in the metaphysical, it’s also about being a decent human being that gives, being curious about what your passions are and what excites you. Spirituality is about connecting to your higher self through human experiences that allow your mind to separate from your body.
Motto in life?
I’d use one of my quotes: “Give like no one else, so you can live like no one else”.
Not just the idea of giving money or physical objects but give people your time and your heart. Whether my message resonates with billions of people or not, it doesn’t really matter. The few people that get it will be reminded that energy is ever-flowing in a loop and you have to give without expectation.
To all the writers out there, bloggers or anyone who wants to write a book. What advice can you give?
Keep going and as hard as it is to hear, you’re going to be rejected by many people. Rejection shouldn’t put you off, you have a message that you need to get out to the world. Keep working on yourself and improving your writing ability and being curious for the next experience.
If you’re just starting off, don’t be afraid to put yourself out there. As unsettling as it seems, your vulnerability is your biggest asset to learn, grow and become better at who you are and what you do.