AUG 16, 2019

For every business, it is important to have a strong online presence, especially with social media, “to engage with your customers and attract new ones.” But sometimes it is difficult to figure out how to engage your audience and present your brand.

You might think you’re doing everything right by “being up-to-speed on the last and latest trends…,creating cool, second-to-none content, [and] writing captivating tagline and posting regularly,” but your number of followers or audience engagement might not show it. Here are ten ways to effectively help your brand or business to grow online.

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  1. Familiarity and Goals: It is very important to be aware of the features on your social platforms and how you can use that to improve your online presence so that you can know “which audiences can be reached where.”

  2. Communicate: Creating, posting, and sharing mindless content everyday doesn’t mean you are engaging with your audience. Instead, “give your followers a reason to click” and put in the effort to hold a conversation and connect with your audience.

  3. Know your audience: Really put yourself in your audience’s perspective and ask questions like, “what resonates with my audience?” and “what is actually helpful for them?” and invest time and effort into what your audience wants.

  4. Links: Even if it seems trivial, it is important to add all your social links to all your social platforms, “announce your presence on Instagram on your Facebook page and vice versa.”

  5. Share but don’t spam: Whether your connections are friends, family, or other entrepreneurs, it is great to share your social sites that could cause a “ripple effect via your own network.” However, it is imperative not to overdo it and spam: “too much is too much”.

  6. Hashtags: Hashtags should be used in every social media platform to “drive more traffic” to your social sites and website – people would see your content more and thus, engage more.

  7. Email: Putting your brand’s logo, website link, and social media sites at the end of your emails will help with your brand awareness and “will get some curious to start checking out your pages and website.”

  8. Consistent posting: Make sure to have that balance of posting regularly but not overdoing it by “deciding on a comfortable rate.”

  9. Promote: Offer things like free trials to your membership programs or free giveaways to merchandise or tickets to events to engage your audience.

  10. Create Discussion: It’s always fun to ask questions, make polls, and active with your followers by using features like Instagram stories, a “great way to build engagement.”

Works Cited

  1. GROW ME - Tips and Tricks to Grow your Online Audience”, FEAGLE, Feb. 17, 2019

  2. Image: IG @destination.outpost


Karmen Tang
Founder of another startup story
July 15, 2019

Image: @anorganisedlife

Image: @anorganisedlife

Recently, I’ve felt a severe amount of pressure to have life all figured out and to find my purpose.  With new engagements popping up on my Facebook feed every weekend, society is a constant reminder of how I don’t have it all figured out. One of my biggest fears (and I know it’s a lot of other people’s too) is not wanting to be in the same place this time next year. We want to be making progress.  


But we are creatures of habit. We think somewhere between 60,000 to 70,000 thoughts in one day, and 90% of those thoughts are exactly the same as ones we had the day before. We get up on the same side of the bed, go through the same routine in the bathroom, brush our hair in the same way, sit in the same chair as we eat our breakfast and hold our cup in the same hand, take the same route to the same job, and do the same things we know how to do so well with the same people (who push the same emotional buttons) every day. And then we hurry up and go home so that we can hurry up and check our e-mail so that we can hurry up and eat dinner so that we can hurry up and watch our favourite TV shows on Netflix so that we can hurry up and go to bed at the same time so that we can hurry up and do it all over again the next day.


We often rush to complete things in life. Just going through the motions and doing things to tick a box. We rush to get to the destination when life is honestly about the journey. I’ve learnt this the hard way.


Life is a marathon not a race. And what I do know for sure is that I want to try everything that life has to offer. This is why I love to travel and experience different cultures, people, smells, tastes and sounds.


The goal of travel is "disruption from circumstance, and all the habits behind which we hide. And that is why many of us travel not in search of answers, but of better questions."
-Jason Silva

Travel is a mind-expanding drug, it exposes us to new situations, new reflections, new thoughts and all of that is mediated by neurochemistry. To travel is to see different ways of seeing the world through different cultures and belief systems. Experience of such perceptual expansion that you have to reconfigure your mental models of the world. Traveling leaves you with increases feelings of openness, of well-being, boost in creativity and empathy and compassion.


Whenever making a hard decision in life, I always use the grandma test and ask myself what makes a better story to tell my grandkids? The fact that she went and explored different parts of the world and started a business and failed or stayed in the same corporate job for 9 years and never left her apartment in London?


The world is much bigger, richer and more diverse than we imagine, so try as many things as possible whilst you can. Your first years of adulthood aren’t about earning money or building a career. They’re about getting acquainted with the world of possibility . Be extremely receptive. Taste whatever fate dishes up. Read widely, travel far, because stories are excellent simulations of life. Only as you age should you become highly selective.



It’s half way through 2019 already! Feeling the fear of not being where you want to be and like you’re running out of time? Do you need help getting back on track and resetting your mindset to give you a fresh new outlook? Make the decision and invest in yourself. 1:1 business coaching sessions now available at discounted prices for the rest of the year.

Click here for more information or drop me an email and let’s chat!



MAY 30, 2019


Whether you are employed full-time, a student, a stay-at-home parent, or just want to start something new there are, in fact, many ways to make extra money with a side hustle. A side hustle is “any project you start on the side...which can turn into something profitable”. This side project can certainly be an extra source of income and depending on the side hustle, and one can earn more than 1000 dollars a month. Depending on how successful the side hustle is, you could also potentially make your side hustle your full-time job.

Side hustles are great for anyone as they “require no initial capital”, and “you can begin with no experience and learn as you go”. Here are 67 side hustle ideas that you can get started with and increase your income. Click here for more details on each side hustle.

1. Freelancing.

2. Start a money making blog.

3. Write, publish and sell and eBook.

4. Invest in cryptocurrency.

5. Sell your crafts.

6. Get paid to drive.

7. Create and sell an online course.

8. Become an English tutor.

9. Be a tour guide in your own city.

10. Earn through sponsored content on Instagram.

11. Virtual assistance.

12. Sell stuff you no longer use.

13. Create a software or mobile app.

14. Mug printing.

15. Leverage Amazon Associates.

16. Web design.

17. Be a freelance make-up artist.

18. Rent a room.

19. Complete microtasks.

20. Join sites like Swagbucks and InboxDollars.

21. Be a social media manager.

22. Get into eCommerce.

23. Pet care service.

24. Visiting cards.

25. Vending machine investing.

26. Become a social media influencer.

27. Home baking.

28. Be a freelance photographer.

29. Open a coffee shop/bar.

30. Become a stock trader.

31. Be a consultant.

32. Try a career in real estate.

33. Complete simple tasks online.

34. Rent your car.

35. Review software.

36. House sitting.

37. Sell personalized gift items.

38. Podcasting/making YouTube videos.

39. Sell leaflets and flyers.

40. Build a niche site.

41. Lease swapping.

42. Join a focus group.

43. Party catering.

44. Offer graphic design services.

45. Home cleaning.

46. Start a drone business.

47. Data entry.

48. Sell your creativity by thinking of domain names.

49. Be a travel blogger.

50. Advertise on your car.

51. Earn money while traveling with tourism jobs.

52. Be a transcriptionist.

53. Start an essay writing service.

54. Open an online vape shop.

55. Become a call center representative.

56. Make deliveries.

57. Be a fashion designer.

58. Home-based travel agent.

59. Gamble.

60. Mystery shopping.

61. Assignment writer.

62. License your photos on Instagram.

63. Article writing for revenue sharing sites.

64. Gardener.

65. Babysitting.

66. Become a food stylist.

67. Carwash service.

Works Cited

  1. 67 Best Side Hustle Ideas to Make an Extra $1000 a Month”, Let’s Reach Success, September 24 2018

  2. Image: IG @lewisomler


Karmen Tang
Founder of another startup story
May 19, 2019


I recently attended a conference where I heard Gary Vaynerchuk speak. Now for those of you who don’t know who Gary V is, you need to get to know. His advice on social media and content creation is GOLD for anyone with a business or personal brand and so I wanted to share some of the key learnings on the day.

If you’re finding it difficult to grow your social media following, it’s because all your content is selfish. Harsh, but true. The reason why people follow your account is for one of three reasons; to educate, inspire or entertain. If you’re not doing at least one of those, then it’s likely that your content is crap.

“Worldwide, people watch 1.25 billion hours of YouTube video every day. They post 66,000 photos or videos on Instagram every single minute. And, on average, 20 percent of the time people dedicate to mobile is spent on Facebook.

The scale and power of social-media platforms make it possible for any of us to earn money from a personal brand. With only 1,000 followers, someone on Instagram can earn $5,000 per year, from just two posts a week” – Gary Vaynerchuk, Crushing it!

Everyone needs to think like a publisher. The gateway is content and communication through media is foundational to any business. Media dictates what you think and it creates the outcome you aspire to. Your phone is the most powerful tool right now and it’s scary how many people are not utilizing and maximizing it to its full potential.

With Instagram being over-saturated now, it’s a blessing and a curse and the cream rises to the top. But the truth is, the more content you put out; the more you’re likely to bring out as much valuable content as possible.

The 7 principles you need to nail are: 

1.     Authenticity

2.     Passion

3.     Patience

4.     Hard Work

5.     Attention

6.     Speed

7.     Intent 

‘The intent of content is the variable of success’


You need to teach and help people, not treat them like holiday-makers trying to shove a menu down their throat. Every time you post, you can’t expect people to buy your product or services.

A good example is fashion blogger Nadia Anya. The reason why she has over 370k followers on IG and 47k YouTube followers is because she creates content to inspire and entertain others. People follow her for her fashion sense and beauty tips.

As a dear friend of ours, we’ve partnered up with Nadia to share some of her secrets to success as an influencer and YouTube Content Creator.  You can grab your copy of ‘Monetizing your Instagram Guide’ here.


Kitty Ireland
May 19, 2019

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Everyone starts life as an artist. Maybe you didn’t have a grandmother who would let a two-year-old play with her watercolors, or a mother who would take you out of second grade to go to her community college art classes with her (like I did), but I’d bet $10 that before you could speak in full sentences or read “cat” you were doing something creative.

Creativity is deeply tied to how we learn, and it is the key to how we solve problems. When presented with a familiar situation, you generally know how to respond, or at least know how you responded last time. Over time you learn what works and what doesn’t and develop behaviors based on whatever has the best results.

When presented with an unfamiliar situation, you have to rely on your creativity. You have to make something up.

You may have a frame of reference, like observations of others’ behavior or memories of similar situations. But when you’re a baby, you are usually starting with no information at all, so you have to be very creative and experiment until you solve the matter.

I’ve always cringed at the term “creative” as a noun that defines a person. It implies that some people are and some people aren’t… and I just don’t buy that.

If You’re Not a “Creative,” When Did You Stop?

It’s unfortunate that education in the United States generally undervalues soft skills and creativity in favor of standardized test scores. I was going to say in favor of marketable “hard” skills, but stupidly the education system in this country doesn’t spend much effort on those, either. For an observer who hasn’t been in school or otherwise involved in education for a long time it feels like the system is geared to maintain social inequities and feed the for-profit college industry more than it is to help people become educated or functional in the world.

(sorry, #minirant)

In any case, you were probably taught to stop valuing your creative capacity sometime in early elementary school, which is a damn shame. It’s a shame for you, because (IMHO) a life devoid of creative output is just… #sad. Not to mention that creative thinking is how you become truly successful at anything. Look at anyone who has become super rich (who didn’t start out that way), and you can trace their wealth to a handful of creative ideas. Bill Gates may not fit the mold of “The Creative,” but he has used creative problem solving and creative negotiating to get to where he is today. Pick any successful person who made their own way and you will see a pattern of picking the road less traveled (creative thinking).

It’s also sad for everyone else, because a dearth of creative work and thinking in the world means the status quo is winning. And the status quo really, really sucks.

The Status Quo is Killing Us.

The status quo is killing the planet. We need creative problem solving to fix this more than we need activism. Arguing about it doesn’t help. Trying to convince climate change deniers is a waste of everyone’s valuable time and attention. Making individual efforts to recycle and drive hybrids has very little impact. Like most big problems, we need large-scale, structural and institutional solutions. We need policies. We need international cooperation. We need every major corporation on board and participating in the solution. And to get there, we need creative thinkers. But, because most people were discouraged from developing that skill, it seems like most people prefer being divisive and shouty over being solution-oriented.

The status quo is breeding hatred and violence. The economic inequity of the current flavor of capitalism in service of profit (for shareholders) and growth (of profit for shareholders) is not sustainable. We’re talking pre-revolution-France level concentration of wealth, which history shows does not end well. While this ugly system teeters on the edge of implosion, the growing population of very poor people are sometimes choosing crime rather than poverty. They are sometimes so despondent they use drugs and alcohol to drown out their grim reality. And a lot of them are looking for a place to lay blame. If you hear shouting about how “they” are stealing “our” jobs, you are listening to someone who is desperate for some security in this unstable and unfair economy, and who never learned the vital skill of big-picture critical thinking. They can’t see the real enemy because it’s too large to perceive. So they get stuck in their own bigotry. Stuck thinking like this indicates a lack of imagination. And an aversion to creative solutions.

The Toxic Myth

The main problem with the idea of “The Creative” is that it’s a form of elitism. If you believe that only certain genetically gifted individuals can be creative, you may discount the notion that you could ever have a creative idea. You may start to think that your old, well-tread ideas are the only right ideas, and that there’s only one way to do things: how things were done before. AKA, the status quo.

Meanwhile, these special individuals who have been dubbed “creatives” run around thinking they’re all that, while often operating as cogs in the status quo machine, churning out brilliant ad campaigns for light beer or getting into affiliate marketing on their blogs about how to get into affiliate marketing.

What if we just imagined for a moment that everyone is more-or-less as creative as everyone else? I mean, sure, some people are born with an uncanny ability to draw realistic portraits of animals or play stringed instruments. Others are born with limited capacity due to a disease or injury. But in between those extremes is most people. And most people would be doing themselves and the world a big favor if they used the creative capacity they were born with.

So…I Should Learn to Draw?

Well, sure, if you want to. But ability or interest in drawing, painting, crafts, playing music or writing poems is not a prerequisite for using your creativity.

Be creative in your daily life. Want to change your diet? Learn to cook something. Or, use creative problem solving and find a meal delivery service that suits your new diet. Break yourself out of your routine in any small way and you’re feeding your creativity.

Be creative at work. Are there things you think should be done differently? Write them up and propose them! Or just do them and see if things get better. Just because something was “always” done this way, that doesn’t mean it’s the best way to do things

Word of warning: being creative requires a level of risk and vulnerability that can feel uncomfortable at first. Putting your idea or work out there leaves you open for criticism, which is another reason many avoid accessing their creative nature. It’s easier and safer to stay inside the box assigned and not rock the boat too much.

Whether or not you’ve ever considered yourself creative or even appreciate “the arts,” recognize that you have a creative capacity. The more you can tap into it and use it for good, the better off we’ll all be.


Sae Jin jang
may 6, 2019


Instagram has recently taken a big step on how posts could be potentially portrayed to others. In late August, Instagram announced, starting in Canada, the temporary removal of the number of likes a post receives shown to other people – you would be the only one to know how many likes you have on your own posts.

In fact, the test run for removing likes on Canadian Instagram accounts has already begun, and it will be very interesting to see how posts and content will be changed – or possibly stay the same.

William Soulier, the co-founder and CEO of Talent Village, explains how this will change how brands reach out and interact with their followers. He states that we can currently “judge the success of [a brand’s] social campaign” by simply observing the number of likes, noting that some brands might be fixated on likes rather than “more important factors such as the quality of the content produced”.

Furthermore, he asserts that it is “difficult to measure something like ‘quality’” of a post just based on the number of likes and that, by the removal of likes,

“Instagram can provide for a platform that encourages quality content rather than brands focusing on just the number of likes”
-William Soulier,
CEO of Talent Village

Brands will have to “realign their affiliation with the right kind of talent”, meaning that brands that only focus on the pursuit of likes, the current definition of success on Instagram, would need to changes by making quality posts, the real definition of success. In this way, brands can “match their values and have the credibility to talk authentically” on Instagram.

Essentially, William Soulier believes that removing likes will most likely have people posting in a positive manner with genuine motives, contributing to a better, more productive Instagram community.

Works Cited

  1. Instagram Is Testing Hiding Your Likes.” Social Songbird, 2 May 2019,

  2. Image: IG @Connectioncorner