AUG 16, 2019

For every business, it is important to have a strong online presence, especially with social media, “to engage with your customers and attract new ones.” But sometimes it is difficult to figure out how to engage your audience and present your brand.

You might think you’re doing everything right by “being up-to-speed on the last and latest trends…,creating cool, second-to-none content, [and] writing captivating tagline and posting regularly,” but your number of followers or audience engagement might not show it. Here are ten ways to effectively help your brand or business to grow online.

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  1. Familiarity and Goals: It is very important to be aware of the features on your social platforms and how you can use that to improve your online presence so that you can know “which audiences can be reached where.”

  2. Communicate: Creating, posting, and sharing mindless content everyday doesn’t mean you are engaging with your audience. Instead, “give your followers a reason to click” and put in the effort to hold a conversation and connect with your audience.

  3. Know your audience: Really put yourself in your audience’s perspective and ask questions like, “what resonates with my audience?” and “what is actually helpful for them?” and invest time and effort into what your audience wants.

  4. Links: Even if it seems trivial, it is important to add all your social links to all your social platforms, “announce your presence on Instagram on your Facebook page and vice versa.”

  5. Share but don’t spam: Whether your connections are friends, family, or other entrepreneurs, it is great to share your social sites that could cause a “ripple effect via your own network.” However, it is imperative not to overdo it and spam: “too much is too much”.

  6. Hashtags: Hashtags should be used in every social media platform to “drive more traffic” to your social sites and website – people would see your content more and thus, engage more.

  7. Email: Putting your brand’s logo, website link, and social media sites at the end of your emails will help with your brand awareness and “will get some curious to start checking out your pages and website.”

  8. Consistent posting: Make sure to have that balance of posting regularly but not overdoing it by “deciding on a comfortable rate.”

  9. Promote: Offer things like free trials to your membership programs or free giveaways to merchandise or tickets to events to engage your audience.

  10. Create Discussion: It’s always fun to ask questions, make polls, and active with your followers by using features like Instagram stories, a “great way to build engagement.”

Works Cited

  1. GROW ME - Tips and Tricks to Grow your Online Audience”, FEAGLE, Feb. 17, 2019

  2. Image: IG @destination.outpost


Sae Jin jang
may 6, 2019


Instagram has recently taken a big step on how posts could be potentially portrayed to others. In late August, Instagram announced, starting in Canada, the temporary removal of the number of likes a post receives shown to other people – you would be the only one to know how many likes you have on your own posts.

In fact, the test run for removing likes on Canadian Instagram accounts has already begun, and it will be very interesting to see how posts and content will be changed – or possibly stay the same.

William Soulier, the co-founder and CEO of Talent Village, explains how this will change how brands reach out and interact with their followers. He states that we can currently “judge the success of [a brand’s] social campaign” by simply observing the number of likes, noting that some brands might be fixated on likes rather than “more important factors such as the quality of the content produced”.

Furthermore, he asserts that it is “difficult to measure something like ‘quality’” of a post just based on the number of likes and that, by the removal of likes,

“Instagram can provide for a platform that encourages quality content rather than brands focusing on just the number of likes”
-William Soulier,
CEO of Talent Village

Brands will have to “realign their affiliation with the right kind of talent”, meaning that brands that only focus on the pursuit of likes, the current definition of success on Instagram, would need to changes by making quality posts, the real definition of success. In this way, brands can “match their values and have the credibility to talk authentically” on Instagram.

Essentially, William Soulier believes that removing likes will most likely have people posting in a positive manner with genuine motives, contributing to a better, more productive Instagram community.

Works Cited

  1. Instagram Is Testing Hiding Your Likes.” Social Songbird, 2 May 2019,

  2. Image: IG @Connectioncorner