OCTOBER 17, 2019
So, you’ve got the idea you’re in love with and you are ready to begin your new life as an entrepreneur. Maybe you’ve quit the 9-5 that was dragging you down, maybe you’ve just moved to part-time. Regardless of this, you’re ready to begin on the road to your passion, your dreams and your success.
We won’t lie to you, nor will we sugarcoat it - owning your own business is no walk in the park. It will be a time of uncertainty, a time of evolution and unfortunately a time filled with a lack of sleep. Yet, despite this it will be an era in which you fully become your own, and where both your mind, soul and body will undergo a variety of activities all centralised around your dream.
“A single event can awaken within us a stranger totally unknown to us.
To live is to be slowly born.”
-Antoine de Saint-Exuper
It might seem daunting, it almost comparable to taking a leap of faith into a dark lake. Who knows what the water holds? Yes it may hold something that forces you to confront your fears, but this in turn will allow you to grow as a person.
It may make you question yourself, question your current path and how it can be changed. But this should not scare you - if you do not question your actions, how else will you learn?
There is a lack of articles explaining the benefits of owning your own business, most simply highlight the fears surrounding it. Although these fears exist, it is important to be reminded why owning your business is so great. Being fully in control of your work-life while also thriving within a field you adore is the greatest benefit of owning your own business. There are many more benefits, such as;
You are in control
You will love your work
You directly get to enrich people’s lives
And obviously… the paycheques aren’t too bad either
Taking the plunge and starting your own business is an adventure. But like any good adventurer, there are a few things you must do before you start out.
Develop a message
What is it about your business that makes it stand out? It is important to fully understand the ideology behind your business. If you don’t fully believe in what you are selling, why should anybody else? Before you even begin to manufacture your item, determine what the item means. Once you develop a deep attachment and message behind your business, your passion for it will increase greatly.
The marketplace is a huge conglomerate. It is important you understand fully the market you are about to enter, whether that be hospitality, design or fashion. Knowing your new playing field inside out will give you a huge advantage. Demographics really are key in this step! Watch interviews, talk with existing business owners and understand every little desire of your customer base.
Don’t over-do it
At the end of the day, you are human. While working all night on a cocktail of coffee, snacks and inspirational music might sound like what you need to do, never forget to rest. Knowing your limitations, both in terms of your time management and skills is important. By understanding when you need assistance, you will be in great stead for managing your business as it grows.
Company is crucial
Make sure you are surrounding yourself with the right people, both friends and professionals. Nobody knows everything, take all the advice and tips you can. By listening to others, you can learn from their experience, or tailor your business accordingly.
Now, doing these four things will not suddenly shoot you to Amazon or Apple size. The most important thing you can have is passion. You could have all the time and money in the world, but if you do not love what you do, you won’t have the resiliency to persevere when things get tough.
Think of your business as a houseplant- it needs nourishment! Water your business with ideas and experience, allow it to grow and flourish. But most importantly, love it!
Need a little more inspiration? We offer 1:1 business coaching to help you get more aligned with your goals and to fully formulate your business. Enquire now.