Steven Yau
APAC CIO Estée Lauder
March 11, 2019

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1.     Introductions

Your audience has already formed an opinion of you before you’ve even said anything, but you want to make sure you’ve captured their attention from the moment you open your mouth. To begin with, make a clear introduction as to who you are.  If you’re making a formal presentation, make sure you mention the following points:

·      Who am I? (this helps you to build credibility)

·      What will I talk about ?

·      What sections will I talk about?

·      How long will I talk for?

·      What is policy in asking questions?

2. Visualize
The best presenters, preachers and lectures are all story-tellers. Using anecdotes and story-telling whilst also trying to make them laugh will captivate your audience allowing you to win them over. Refer to the audience to connect, by replacing “you” with a name, preferably someone in the audience, such as “Alan can see from this chart...” or “As Tim knows from this picture...” By making this connection with the audience, this will ensure it’s close and personal allowing them to empathize.

”when using story-telling and examples, make sure you use the same one throughout your presentation to not confuse your audience”

3. Keep it familiar
Depending on the context of your presentation, you generally want to come across as if you’re having a conversation with a close friend. Make sure everything you say doesn’t feel forced or awkward.  Practice as much as possible so that it rolls off your tongue naturally.

4. Conclusion
As your approaching the end of your presentation, create a build up by talking faster. This way you’re demonstrating passion and excitement. Continue to get louder, then slow down and lower the tone. Make sure you gesture big and use hand gestures. Even throw something across the room, if it calls for it.

5. Q & A
At the end of any presentation always invite the audience to ask questions but don’t try to be a smart ass by answering all questions that you think you know. A good tip is to always compliment the person asking the question by responding with “that’s a good question”. This makes the person feel appreciated and it also gives you time to think.

You can even throw out the question back into the audience to give people a chance to answer. This allows you to gauge and read the room’s sentiment.


 You can also read Steven’s interview story here.