Who: Caleb Dobie
What: Model
Where: London
Field: Modeling
Follow: @caleb_dobie

how to break the modeling industry as an editorial model 

Introduce yourself and tell us what you do.
Hi I’m Caleb! The exciting thing is you never know what’s going to happen. You could get a call tomorrow asking you to fly to this country for this client.


What kind of countries have you travelled to?
I’m a London boy so my look is very much suited the UK, but I’ve shot in Luxembourg and for magazines worldwide.


How old are you and where are you from?
I’m 30 years old and from South East London born and bred.


How many Instagram followers have you built up?

How did you start to market yourself?
I think less is more. That’s what my bookers said to me when I first started out in this industry. Now that Instagram have introduced the archiving tool, this means I’ll only keep to a maximum of 100 posts.

What’s the fastest way to gain followers nowadays?
The fastest way to gain followers is to hashtag and upload pics every day but who wants to do that? But there are other marketing techniques out there of which I can’t share.


What have you learnt from this?

"Don’t let things get to your head. When people use the term ‘getting gassed’ it’s something to be wary of. If I could go back in time I would tell myself to keep my mouth shut and be humble".


How did you get into modelling?
I’ve been modelling for 7 years. You can be attractive but it’s about how you photograph and other aspects including facial structure, height an personality. I did test shoots for free and built a reputation. I was signed to d1 -this was the best agency for boys at the time.

How do you think Instagram has made it harder for models?
A brand will see influencers as free advertising. It takes away the value of being a model.

How would you describe your style?
7 years ago, I was told I couldn’t model because I was too street. When I first started modelling everyone would compare me to Dudley O'shaughnessy from Rihanna’s ‘We found love’ music video. Once I had bleached my hair, all the agencies that rejected me wanted to sign me. Within two years I was one of the biggest editorial models in the industry.

This got to my head and I messed it up! My ego got too big. But no one is there to tell you to calm down.

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"People are just making your ego bigger by telling you how amazing you are. That’s pinnacle of people’s career. I didn’t appreciate it at the time.

It’s hard coming from where I’m from-one day I was shooting with two of the biggest photographers in the world for Vogue" - Caleb


What does the definition of success mean to you?
Everyone has different goals. From a model’s perspective…it’s about whether you want to be commercial or if you’re doing it for the recognition. For example, shooting for Boohoo vs GQ. For me, I just wanted to be known as the best editorial model and work with the high-end brands.

How do you handle rejection in the industry you work in?

The best way to describe it is like waves.
One minute you’re wanted the next you’re not. I’ve gotten used to it now.
I used to compare myself to friends but you can’t compare yourself to anyone now.
It’s what the client wants and there’s nothing you can do about it”
Caleb Dobie


How do you keep your followers engaged?
I don’t allow people to comment on my pictures, I’ve disabled it. People ask me why and it’s because I wanted to be different. My Instagram is like an art gallery, I don’t post personal pictures and I don’t need people posting love hearts on my images.

What camera do you use?
All my photos are published images taken from shoots. I don’t take photos on my iPhone.

What editing apps do you use?
VSCO, especially the black and white filter. I think about my layout a lot, I have OCD, definitely.

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What’s your one piece of advice for someone starting out in the modelling industry? Don’t do it, jokes! You can’t take what people say too personally. But if they tell you it’s not personal, it is! haha

Do you have a backup plan outside of modelling?
I’ve always wanted to be a fire fighter.

Why’s that?
Everyone woman wants a hero!

Who was your idol?
Probably Dudley. Let’s not say role model but I rated him as a model.

What does happiness mean for you?
Being happy within yourself because money can’t bring happiness’s. If you’re not happy then a lot of things can go downhill of which I’ve experienced.

If you could gift one book to someone what would it be?
The Secret by Rhonda Byrne. It talks about the law of attraction.

What’s your motto on life?

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”Winners never quit and quitters never win”.

22 JUNE, 2018



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